About

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Experts

FAQs

Monetise Your Potential

Master content and digital marketing, grow your audience and learn practical lessons to build your career

// What Is PowerPass?

It's a premium community where you can learn about Content and Digital Marketing from experts, stay updated on market trends to grow your audience, and get practical learnings to help build your career

For just ₹1999/-

// How Does It Work?

Kool Kanya PowerPass has three pillars that will help you monetise your chosen career path

Learn The Basics

From professionals on the foundations of one theme every month

Grow Your Audience

Gain insights on market trends to track audience behaviour for each theme to monetise your potential

Build Expertise

Go from beginner to advanced in 12 months

// An Annual Subscription To PowerPass Gives You

12

Modules Structured With Experts

48

Downloadable Worksheets

24

Expert-Led Masterclasses

Bootcamps

What August Looks Like

3-Day Immersive Learning Program: 

All this, for only ₹166 per month!

// PowerPass Is For You If You Are

• Focussed on growing your career

• Eager to learn more about creating and marketing effective content

• An aspiring Content Creator or Digital Marketer

• A Content professional or Marketer in the early stages of your career

• Looking for a supportive, encouraging community

// This Quarter's Calendar 

12

Alisha Coelho

Content Lead, discovery+ India

Nidhi Bhushan

Journalist, Burda Media

Content Writing, OTT Content

Digital Media, Content Strategy

Debdatta Das

Head of Content, Tata Business Hub

Founder, Film Trotters Media, Former Journalist at ET Now

Simran Gill

Content Strategy, Research Methodology

Video Content, Filmmaking

Lavanya Mohan

Niti Kumar

COO, Starcom 

 Head of Content, Vue.ai

Content Marketing, Publishing

Social Media Marketing, Long-form Content

Gillian Hooper

Kamakshi Agrawala

Founder and CEO, Butt-Chique

Group Director, Gozoop

Brand Building,
Crisis Management

Project Management, Strategic Communication

Ainee Nizami Ahmedi

Aditi Dasgupta

Head of Corporate Branding, India Millets Co

Digital Editor, ELLE India

Storytelling, Research Methodology

Journalism,
Short-Form Videos

Suganya Lakshmi

Dessidre Fleming

Trends Editor, ScoopWhoop

Lifestyle/Food Blogger 

Content Design, Blogging

Feature Writing, Media Relations

Priyanka Chakrabarti

Digital Editor, Burda Media

Lifestyle Journalism, Travel Writing

// Industry Experts

// A Glimpse At Our Worksheets 

// Past Recordings

// What People Have To Say About PowerPass

PowerPass makes me feel supported in my journey and the personal touch of calls and check-ins is so different from my previous experiences in content creation courses where the instructors seemed rude and condescending.

// Sharbani Suresh

I love PowerPass, it’s amazing! It has helped me a lot and I will continue to learn from it and probably earn from it.

// Nishigandha Mahajan

I joined PowerPass to learn more about marketing and to hone my skills and I believe with all the workshops conducted by Kool Kanya I'll be able to do so.

// Charu Kukreja

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Get access to the recordings of all PowerPass Exclusive Events, including those held before your joining date.

1. Why a year?

To get the most out of your experience with the PowerPass, we’ve structured the membership for 12 months. This covers the in-depth exploration of various themes (Content Marketing, Media and Publishing etc.) by our experts and a curriculum that helps you hone your craft. These 12 months are designed to give you a comprehensive set of tools to help you take your career to the next level.

2. Can I pay for a month?

Our masterclasses are prices at ₹499 each and our Bootcamps are usually priced between ₹999-₹1499. Hence, instead of having a monthly subscription (2 Masterclasses + 1 Bootcamp + Worksheets and Prompts ≥ ₹1999), we decided to keep the subscription for a whole year, at the same price, which comes out to only ₹166 per month!

3. What happens If I join mid-year?

PowerPass is always-on learning. The resources and event recording of the themes you might have missed will still be available on the platform. Events and themes that get a good response will be covered more than once. And since we have designed this program around you, if you request a particular topic or theme for your professional growth, we’ll try to incorporate it into our curriculum.

4. What is different in PowerPass from an online course? 

PowerPass modules are structured to help you learn the basics and build your skill. 

PowerPass modules are:

1. Always on - At any point, you will be able to go back to the basics to review what you’ve learnt. You also have a community of peers and a panel of experts to rely on! 

2. Structured with expert guidance - Unlike most learning platforms, the learning you get from PowerPass modules will be a combination of academic and practical learning. We co-create and deliver our modules with experts across various domains

3. Flexible - Want to figure how to create long-form content and optimize your Insta handle? At PowerPass, you can do just that. We follow module structures where you will be able to find something of value every month, without being bound by the rigidity of typical learning bundles available

5. How do I access the PowerPass materials?

Once a member, you can access the exclusive PowerPass group on the Kool Kanya Community. Inside the group, on the right side of the page, you’ll see a list of highlighted topics. These are important tags that can be used to access any PowerPass material, including Event Recordings, Expert Insights, Worksheets etc. In case of any queries, you can just reach out to a peer or a community moderator.

6. Will there be recruitment done by experts?

Our experts interact with the group in many capacities. They do AMAs, Masterclasses, Bootcamps, contribute to resources and even offer 1-on-1 feedback. In case they have a job opening for a position that fits the PowerPass audience, suitable candidates might be recruited.

// FAQs

* Seats filling up fast for August

Worksheet:
Long-form content writing handbook

Expert-led Masterclasses:

• Content Writing with Dessidre Fleming, Senior Editor at ScoopWhoop

• SEO Basics with Sidharth Iyer, Regional Head of SEO at Resulta

Career As A Digital Content Writer with Rochelle Pinto, Founding Editor at Tweak